Step 6

Start publishing an online newsletter
 

An online newsletter is essential to your internet success. You simply have to stay in contact with your customers & your visitors and this is why: 1. Potential customers are constantly shopping People are always looking for ways to spend their money. They don't always realize it, but they are. That's why banner ads, commercials, and billboards work even though they are being viewed miles away from the business. If you don't publish a newsletter, you're missing out on a chance to tap into that human desire. 2. Customers will forget you While the desire for shopping may be permanent, a consumer's memory is not. Even if they have had a tremendous experience with your business, even if they've recommended you to their friends and family, even if you were the only company they ever thought of doing business with, after awhile they will forget you or forget how to get in touch with you. 3. Customers don't always make buying decisions immediately Another tried and true rule about consumers is that they don't always decide to buy as soon as they see your website. For example, if you see a commercial for a fast food restaurant right after Thanksgiving dinner, you're not going to run right out to the drive thru after seeing the commercial. However, the next time you're hungry, you might remember that commercial and choose to stop in then. So the idea of your newsletter is to continue to maintain a presence in consumers minds so that when they need your product, your business comes to their minds. 4. Customers rely on name recognition to guide their consumer choices most of the time Why do people still buy name brand products over generics even when the price difference is significant and the quality of the products is equitable? Because of name recognition! Consumers respond to names that are familiar whether they are buying a new car, a computer, a lawyer, or ketchup. If you want to succeed, you need to be sure that your targeted audience will know your name when they hear it and will think of your name when they need your product. Your newsletter can make that happen. As you can see, it's very important that you need to stay in contact with your customers and the online newsletter is the best way to do it. How to manage your newsletter In order to efficiently collect and maintain the email addresses from your customers and your newsletter subscribers you need a good software program or you can hire a company to do it for you. We use a system that is a combination of both and I highly recommend it for you. You don't have to load any software on your computer because it runs on the hosts servers. You access the system through the internet. Below are some of the features: Save up to 100 pieces of information about each new subscriber and customer in a special "custom" database -- without ANY technical know-how!   It will keep you from being wrongly accused of spamming and avoid having 50% (or more!) of your messages instantly "trashed" by your subscribers -- automatically!   You can manage and reduce your "bounce backs" -- automatically. If your ISP even thinks you're spamming, they can shut you down. That's why it's crucial to reduce "bounce backs."   Manage an unlimited number of email lists at no extra cost, and avoid having your growth restricted by email marketing systems that'll only let you host ONE email list.   Avoid the viruses, freezes, and power outages that off-the-shelf software will leave you vulnerable to with your PC left on 24 hours per day!   Send yourself "test" messages at multiple "test accounts" -- automatically. Always be 100% certain that your messages do NOT contain embarrassing mistakes!   Use "multi-part MIME technology" to make sure subscribers receive email in the format best suited for the email client they're using -- HTML or Text -- automatically!   View any subscriber's "Contact History" and instantly know which emails and newsletters you've sent them -- and when!   Automatically distribute all of your eBooks and registration codes -- or any other product you may offer that can be delivered electronically!   Process your "subscribes" and "unsubscribes" in real-time -- automatically -- and never waste another minute on this time-consuming list-management chore. These are just a few of the features of this email marketing system. We use it for our email campaign and I would highly recommend it for you. It only cost $27 a month and will be the best investment you can make with regard to your email campaign. Click on the link below for more details and to sign up. The program also includes the following bonus products that will help you develop a great email campaign: 1. "Fill-in-the-Blanks" Email Promotion Templates 2. Templates of Our Proven, Loyalty-Building Newsletters 3. Easy-To-Use Techniques To Attract New Subscribers And Grow Your Mailing List 4. Insider's Method To Making $10,000 Per Month From Your Email List 5. Software That Will "Spam Check" Your Email Promotions and Newsletters Go to Step 7 Start your affiliate program